It's really hard to talk about failure. Failure is an ugly word, but studies reveal that "showing kids that failure is a learning opportunity boosts their resilience" and not just kids, but adults too. "Being willing to kill projects is one of the best things that you and your teammates can do".

The Failure Toy challenges the notion that failure is something to be feared and hidden, and instead something that can be practised and developed as a skill.

Pre-order the Failure Toy Now