Our Core Values at Twenty One Toys

  • SWING into it

    Enthusiastically embrace every challenge as an opportunity. Be flexible!

  • PLAY, IMPROV/E, CREATE

    Create with play, humour, and improv in mind. Embrace the unknown with curiosity.

  • MAKE CONNECTIONS

    Every conversation is an opportunity to listen, learn and make connections. Get outside!

  • a YES is a YES

    Think twice before saying yes, because yes means an unwavering commitment to following through.

  • THE DESIGN IS IN THE DETAILS

    Be thoughtful in the details, looking towards efficiency -- get to the point!

  • MAKE others SHINE

    Celebrate and recognize the contributions of others. “I don’t shine if you don’t shine.”

  • START from the HEART

    Humility, empathy, thoughtfulness, and respect are at the start of every decision. If you don’t understand, ask!

  • RADICAL CANDOR

    You’re responsible to push yourself, others, and the work to be better. Support our team’s resilience by caring personally while challenging directly. This means speaking up if someone needs a helping hand or difficult feedback!